If there are problems with displaying non-english characters (čćšđž..) change the database to mysql and set correct encoding. Jira container by default uses h2db which is a java DB.
docker run --name mysql-jira -e MYSQL_ROOT_PASSWORD=root -e MYSQL_DATABASE=jira -d mysql:5.7
wget https://dev.mysql.com/get/Downloads/Connector-J/mysql-connector-java-8.0.20.tar.gz
docker cp mysql-connector-java-8.0.20.jar jira-container:/opt/atlassian/jira/lib
docker restart jira-container
Locate the dbconfig.xml file at the root of your JIRA home directory, the default locations are:
/var/atlassian/application-data/jira (on Linux)
Open the file in a text editing program. Change the storage engine parameter to the appropriate value. Save the file.